Charles J. Lewis, M. Photog., Cr

Photography Marketing & Selling Secret #30: 8 Photo Sales Tips That Will Skyrocket Your Profits

Photography marketing is an important part of success in photography - of course. But once your marketing starts working, and people are contacting you, how do you handle that inquiry? If you mess this up, you LOSE that person which your photography marke... Read >

Photo Marketing & Selling Secret #28: How To Respond To The Most Common Stalls On The Phone

Photography marketing is one of the most challenging aspects of running a successful photography business. So because you and I have put so much time and effort getting the telephone to ring, when it does ring, you want to be darn sure you are handling it... Read >

Photography Marketing & Selling Secret #27: A Huge Photography Marketing "Trick"

Photography marketing is extremely important to the success of any photography business. There is a huge photography marketing "trick" that almost no photographers know about, and if you use this trick, your photography marketing (and profits) will improv... Read >

Photography Marketing & Selling Secret #25: The Best List To Market Photography To

Photography marketing is all about getting qualified people to hire you to create their photography, rather than having them go to some other photographer in your area, or having them do nothing at all. There is a group of people who are by far the BE... Read >

Photography Marketing & Selling Secret #22: Project Your Images - Never Show them On A Monitor

Never show your images on a computer monitor! Instead, project the images into a 40x50 or 40x60 frame, over a sofa! Most photographers don't realize that the single, biggest decision of their career is how they present their images to their clients. I... Read >

Photography Marketing & Selling Secret #20: Photo Biz Design Secrets To Increase Profits Fast

Whether you have a store front photography studio on main street or work out of your home, here are eight key points to making top money with your photography business. Marketing & Selling Key Point #1. You sell what you show. This seems so obviou... Read >

Photography Marketing & Selling Secret #19: Portrait Policies For Profit

Question: Are you running your photo business, or is it running you - and how's it working for you? One of the biggest mistakes I see photographers around the world making is they don't have very specific, carefully determined policies which they adher... Read >

Photo Marketing & Selling Secret #16: What To Say When She Asks You, "What Do I Get For That?"

How many times have you presented your prices to someone only to have her respond back to you by asking you, "Well, what do I get for that?" If you're like me, and most other photographers in the world, you've had that happen many, many times. Well,... Read >

Photography Marketing And Selling Secret #14 - How To Present Your Prices On The Telephone

Photography Marketing and Selling are very closely related and intertwined in your photography business. Unless you master them both - you fail. But most photographers think that the PHOTOGRAPHY is the most important part of their business. But the fa... Read >

Photography Marketing & Selling Secret #13 - Always Have A Pre-Paid Creation Fee

Why is it so important to have a pre-paid, separate fee for you creating the photographs? The answer is that this way, you are charging for your extremely valuable TALENT & TIME. One of the biggest mistakes I see photographers making around the world ... Read >

Photography Marketing & Selling Secret #12 - Always Meet The Client/Prospect Ahead Of The Session

Trying to create meaningful, high quality photographs of someone without meeting them ahead of time and find out what they want, is like trying to drive your car without ever putting gas or oil in it. It's just not going to work very well, or for very lon... Read >

Photography Marketing Success Secret #10 - Examples Of Unique Factors For Wedding Photography

In previous articles, I have explained how important it is to have at least 10 "Unique Factors" for each product line you offer. Your Unique Factors help people make the decision as to why they should hire you, rather than some other photographer in the a... Read >

Photography Marketing Success Secret #8 - Using Your Unique Factors In Your Photo Marketing

I have a couple of photography marketing questions for you: Why should someone decide to hire you, over all the other photographers in the area? What is it that's so special and unique about you that they should choose you over all the other choices ava... Read >

Photography Marketing Success Secret #7 - Sound Successful To Drive People To Hire You!

One of the major, little known "secrets" to photography marketing success is that you must sound successful, to be successful You need to talk as if you are already successful, even if you aren't as successful as you'd like to be yet. Now, I don't mea... Read >

Photography Marketing Success Secret #6 - Act Successful To Become Successful

It's a proven fact: You must act successfully to become successful! This involves your mind-set. How would you act if you were really tremendously successful? Now, we aren't talking about being arrogant here, or talking down to your prospects and cli... Read >